On behalf of the Commission expert group „Together for EU Tourism“ (T4T) and the EU Tourism Platform, we are excited to invite you to participate in the webinar „Better together: Improving tourism through a collaborative approach to effective governance“.

Date: 24 April 2025 | Time: 15:00 – 16:30 CET | Information: HERE 

Registration: HERE

Webinar overview and objectives:

This webinar aims to illustrate the opportunities arising from a collaborative approach to destination development and governance. Examples range from good practice sharing alliances, projects and pilot programmes to inter-departmental co-ordination and creative public-private sector dialogue.

We will also explore some of the problems:

• How does ‘tourism policy’ interact with culture and transport, housing and retail, licencing and tax?
• Where does regulatory competence sit: national, regional or local?
• How do we build consensus about what good looks like – a destination’s vision for success – and the strategy and support for its implementation?
• From funding to fostering good practice, what role can or should the EU play?

Expert panellists will explore these questions and share insights from the perspective of government and DMOs.
The webinar is open to all interested participants, so we encourage you to share the registration link with your network.

On behalf of the Together for EU Tourism“ (T4T) Expert Group
EU Tourism Platform

Autorin: Autor/-in: Ute Meinhard

Ministerium für Wirtschaft, Tourismus, Energie und Klima Rheinland-Pfalz · Referat Tourismuspolitik, Tourismusmarketing
Ute.Meinhard@mwtek.rlp.de · Telefon: 06131/16-2126